Overviews
Basics of Digital Marketing
Basics of Digital Marketing
- 4 weeks, part-time 2 hrs a week
- Online
- Tutor-led
Course Overview
This course provides a basic understanding of digital marketing principles and strategies. We’ll explore key concepts, tools, and techniques used to effectively reach and engage online audiences.
Syllabus
Module 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Key Components of Digital Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
- Content Marketing
- The Importance of Digital Marketing in Today’s World
- How Search Engines Work
- On-Page SEO Techniques
- Keyword Research
- Title Tags and Meta Descriptions
- Off-Page SEO Techniques
- Link Building
- Local SEO
- Choosing the Right Social Media Platforms
- Creating Engaging Social Media Profiles
- What is Content Marketing?
- Creating Valuable and Shareable Content
- Content Distribution Strategies
ABOUT US
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(c) 2023 All Rights Reserved.
(c) 2023 All Rights Reserved.
